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Turn Big Ideas Into Strategic Wins
for Experts, Coaches, and Visionary Brands Who Need a Pro Behind the Curtain
You’ve got the vision. I bring the plan, the systems, and the behind-the-scenes execution to bring it to life cleanly, quickly, and with a little marketing magic.
Ideas are Easy. Execution is Everything.
Hi, I’m Lisa Williams, the behind-the-scenes strategic partner of some of the biggest names in personal development.
As Director of Marketing & Strategic Projects for Jack Canfield , I led the full marketing engine for nearly 20 years (sadly ending with his recent retirement) — launching everything from $30K retreats to global online courses, evergreen funnels, weekly newsletters and online content that reached 3.5M+ followers.
Before that? I was behind the curtain at Mark Victor Hansen’s organization, steeped in the speaking industry long before Chicken Soup for the Soul was even an idea. Over time, I helped shape his vision, supported major launches, and producing a series of highly-popular seven-figure MEGA events.
And I’ve done it all with zero fluff, lots of heart, and a deep respect for what it takes to be the face of a mission-driven brand.
Today, I help founders, coaches, and experts turn their "someday" ideas into reality with execution that actually gets it done.
If your ready to make your next big leap, let's map out a plan.
What Do I Actually Do?
Execution-focused marketing support for people with more ideas than time.
Behind every brilliant expert is a million-dollar idea... stuck in a notebook or stalled by overwhelm. I help knowledge leaders turn their intellectual property into scalable offers, campaigns, and back-end systems that work. All without hand-holding or guesswork.
What makes me different? I do more than strategize. I execute. I assess what’s working (and what’s missing), and roll up my sleeves to get it moving. Whether you need to launch a course, get your funnel humming, or create a signature offer that drives real income 
I've got you covered.
Here's What I Bring to the Table:
Strategy that Connects
Funnel architecture
Offer development
Customer journey mapping
Execution that Moves
Full campaign builds
Email sequences
Sales pages flow & copy
Systems that Scale
CRM automation
Launch workflows
Backend organization
Think of me as your: Fractional CMO, Launch Architect, and Marketing Magician (yes, the kind who actually delivers results). You can bring the vision. I’ll help you build what works!
Who’s this Marketing Magic For?
If you’re craving momentum, clarity, and done-for-you execution, you’re in the right place!
Here's Who I Help Best
- 1Experts who’ve outgrown DIY everything:
Authors, coaches, and speakers ready to delegate the backend and grow like a real business instead of running a one-person circus act. - 2Thought leaders stepping into a bold new chapter:
You’re launching a new offer, rebranding, or reigniting your mission and need marketing that matches your momentum. - 3Founders who need a strategic executor, not more ideas:
You’ve got vision. You don’t need another brainstorm. You need a leader who can take the reins and get it done right. - 4Professionals turning their expertise into scalable offers:
Consultants, clinicians, and specialists ready to package their IP into programs, courses, or client funnels without getting stuck in the tech or strategy.
Turn Your Ideas Into Income Without Doing It All Yourself
From digital products to high-ticket programs, you’ll get full-circle support and thoughtful execution from someone who’s built 7-figure businesses and knows how to stay behind the scenes while you shine.
Campaign Launch
Let me help you design, write, and assemble the full marketing funnel that turns your offer into a sales engine.
Offer Suite Strategies
Let's turn your scattered ideas into a clear product ecosystem that flows, scales, and sells.
Email Sequences That Sell
From welcome sequences to re-engagement flows, let's build emails that drive action and increase ROI.
Content Engine & Marketing Calendar Buildout
Create a steady stream of blogs, emails, and social posts with a system that amplifies your message.
Monetize Your Hidden Assets
Got a podcast, vault of trainings, or years of assets? Let’s turn your content graveyard into revenue.
Sales Page Audits & Layout Strategy
Get a smart, strategic review of your sales page with clear fixes to boost clarity, flow, and conversions.
Event Enrollment Campaigns
Promote your webinar, workshop, or live event with a proven plan to attract and convert qualified attendees.
Online Business Management
Bring clarity, calm, and structure to your operations. I’ll streamline your backend and get your team in sync.
Project & Launch Management
From timelines to task tracking, I’ll manage the details so you can stay in your zone of genius.
If this sounds like the kind of support you've been looking for:
Book A Free Discovery CallNot sure what you need yet?
Click the button above, we’ll figure it out together.
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“She was the heartbeat of our marketing.”
"Lisa didn’t just support our brand, she helped build it . From live events to full-scale global launches, she brought unmatched vision, execution, and results every single time."
— Jack Canfield
Chairman, The Canfield Training Group
#1 NYT Bestselling Author, The Success Principles
Co-Creator of the Chicken Soup for the Soul®
What Other Experts Say
"She's The Pro You Want in the Room"
I’ve partnered with Lisa on complex, high-stakes launches and I'd work with her again n a heartbeat. Every time, she brings clarity, speed, and polish to the process. Her instincts are razor-sharp, her marketing intuition is next-level, and her collaborative style elevates everyone around her.
Kathleen Seeley
Founder & CEO, Massively Human Leadership
"From “Girl Friday” to Strategic Powerhouse"
Lisa grew up inside my business, working shoulder-to-shoulder with many of the most influential minds in personal growth, leadership, and marketing, and quickly became a powerhouse of positive action, resourcefulness, and possibility thinking. She put me on stages, produced major events, and kept the wheels turning behind the scenes with speed, precision, and heart.
Mark Victor Hansen
Co-Creator of the Chicken Soup for the Soul® series and Author of The One Minute Millionaire
"Her Ability is Unmatched!"
I’ve worked side by side with Lisa for over three decades, and there is no one I trust more to bring clarity, structure, and momentum to a bold vision. Her ability to distill complexity into actionable steps, build scalable systems, and execute with precision is unmatched. Every visionary needs a Lisa in their corner.
Patty Aubery
Multiple #1 NYT Bestselling Author
Ways We Can Work Together
Whether you need high-level strategy or roll-up-your-sleeves execution, I offer smart, flexible ways to get it done—without the drama or delay.
Fractional CMO & Strategic Partner
Ongoing support for brands that need a marketing brain on board.
Let me take marketing leadership off your plate without hiring a full team. I don’t just guide your strategy, I help manage the people, processes, tools, and timelines that keep it moving. I'll bring the clarity, structure, and “get-it-done” energy your business needs
Great for you if:
- You’ve outgrown your duct-taped funnel or “visionary chaos”
- You want structure without building a big team
- You need one trusted partner who sees the big picture AND executes
Project-Based Launch Support
One offer. One funnel. One beautiful launch. Done right.
Have a big idea that needs to get off the ground? I’ll help you shape the offer, map the flow, and create the emails, assets, and automation to bring it to life without the overwhelm.
Sample projects include:
- Online courses or coaching programs
- Evergreen or live launch funnels
- Brand-aligned sales pages and email sequences
- Backend organization or CRM setup
1:1 Strategic Sessions & Marketing Advisory
Not ready to outsource? Let’s map your next move.
Book a one-time working session for fast clarity and focused action. Perfect when you need help figuring out what’s next and how to move on it now. Perfect if you’re stuck, spinning, or need clarity before investing in a full build.
If you’re done circling the idea and ready to make it happen, I bring the strategy, systems, and a little marketing magic to get you moving!
Looking for something else?
Send me as message and let's connect:
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All Rights Reserved.